Print advertising doesn’t have to be static and creating an advertisement that encourages interactivity, or makes the reader sit up and take notice, can deliver a better response for the advertiser and increase brand recognition.
Ad Week has put together a list of 10 print advertisements that reach out beyond a static image and deliver a richer, more memorable, experience for readers and advertisers alike. The list demonstrates how creative print advertisements can be if marketers indulge their creative side and don’t feel constrained by the page.
The full list is available from the source link, a video of our favourite advertisement is shown below.
Source: Ad Week — 10 Great Magazine Ads That Don’t Just Sit There Looking Pretty