The latest TV advertisement from McDonald’s highlights positive messages about the fast food provider, one for each letter of the alphabet, to promote its Corporate Social Responsibility (CSR) strategy in the community.
Alistair Macrow, McDonald’s UK vice president of marketing said:
“We feel now is the right time to start celebrating some of the good work we do in other areas of our business. I believe that even our most dedicated followers will learn something new about McDonald’s from the advertisement.”
CSR is an important part of many companies plans, helping them to give something back to their customer’s community and promote a positive brand image. The McDonald’s commercial is embedded below: