According to a forecast by eMarketer, Facebook will overtake Yahoo! for online display advertisement revenues in 2011. The gap between the two companies will continue to grow into 2012, with Google also improving its percentage share and holding onto third place.
Facebook is expected to see its share of display advertising grow to 19.4% by 2012, Yahoo will see its share fall to 12.5% and Google will see a rise to 12.3%. eMarketer provide a handy table showing this exact same information.
eMarketer Principal Analyst, David Hallerman:
“Facebook’s distinctive form of display advertising is increasingly attracting advertisers. These are mainly smaller companies, and some of them have a strong direct-response focus. Google is going after many of the same advertisers to some extent, and this is where one facet of the competition between them will heat up.”
Source: eMarkerter — Facebook Passes Yahoo! in Display Advertising