Eye-catching packaging helps products stand out on the retailer’s shelves. Designers use a variety of techniques to make a product memorable for buyers but one thing that has been overlooked, till now, is the barcode that sits on just about every item sold (as an aside, it can only be a matter of time before someone develops fruit genetically engineered to display a barcode on its exterior).
The Buzz Brewery has taken a look at how designers are now starting to create vanity barcodes, where the basic black & white stripes are supplemented with a personalised product design wrapped around them. Vanity barcodes help products stand out in buyer’s minds and provide another opportunity to reinforce brand values.
Examples of vanity barcodes are listed in the Buzz Brewery posting (click the source link), our personal favourite is repeated below:
Source: The Buzz Brewery — DesignBarcodesBC [Barcode Renaissance]