Fitness First partnered with o2 to offer a location based marketing campaign, titled ‘You Are Here‘, and a press release from o2 details the results.
You are Here uses ‘geo-fences’ around a particular location, in this case a Fitness First gym. When a target customer enters the area marked by the ‘geo fence’ they automatically receive a SMS or MMS with the offer, redeemable by showing the message to the club membership team.
Shaun Gregory, Managing Director of O2 Media:
“The evidence for using location-based marketing is really beginning to mount. These figures show that it is not only effective at targeting the right consumers at the right time, but also extremely effective at driving new revenue streams and huge ROI.”
o2′s press release is available from the source link.
Source: o2 — O2 Media delivers revenue boost for Fitness First