A report in AdAge states foursquare is about to update it’s Pages offering, allowing anybody to create a page full of tips for their favourite locations, which others can ‘follow’.
The intention is to boost the number of ‘brand pages’ foursquare publishes. Currently, brand pages are hand-created by foursquare Oompa Loompas*, which takes time, whilst the new process will allow individuals, or businesses, to create their own pages.
The more user-generated content foursquare can host, the more traffic it will drive to its site. Equally having your own Page encourages people to leave tips and reviews for local businesses, giving foursquare more content to use against sites like Yelp.
Source: AdAge — Foursquare to Users: Nice Check-in, Now Please Write Something
*may not actualy by Oompa Loompas.