Why are you adding sharing options to your email marketing? That’s the question posed by Martin Lieberman over at Constant Contact.
If the answer is merely to help your content reach a wider audience then, in Lieberman’s opinion, you are missing out on a massive opportunity to boost interaction.
From the article:
The idea with social media is not to simply push information out to your fans and followers, but to engage with them. That’s why you should share your emails on social media: So you can connect with customers, clients, constituents, and others, and build stronger relationships with them.
The full post is available from the source:
Source: Constant Contact — Why Are You Sharing Your Emails on Social Media?