You know who else is #WINNING in this whole Charlie Sheen on Twitter thing? The Twitter ad sales team.
At upwards of $100K a pop, the revenue that Promoted Tweets bring in is no a joke. And it looks like big name brands like Ford Focus, Arbys and Audi and AMC Theatres have all forked over some cash to capitalise on the attention being lobbed onto to Sheen at the moment, buying into what is likely a Promoted Tweet keyword auction on the hashtag of his infamous catchphrase, “Winning.”
Source: http://techcrunch.com/2011/03/03/ford-focus-is-winning