One-third (33%) of Brits now own a smartphone, according to an online study by YouGov (conducted for digital banking provider Intelligent Environments). Android-based handsets are proving slightly more popular amongst smartphone users than iPhones (28% v 26%) with Blackberry coming in third place (18%).
The same survey also uncovered some interesting insights on smartphone users behaviour:
- iPhone users spend more time on their phone than users of any of the other top models, with 18% spending more than four hours a day on it compared to 4% apiece of Android and BlackBerry users
- BlackBerry users are likely to be higher earners, with 10% earning over £50,000 a year compared to 7% of iPhone users and 5% of Android users
- The iPhone is the most popular phone model in London, with 42% of smartphone owners in the capital using the Apple handset compared to 15% Android and 11% BlackBerry
- 63% of iPhone users say social networking apps are amongst the three they spend the most time on compared to other types
- Android users are the most likely to plan their travel route, with 34% saying travel and map apps are in their top three most used apps
- 23% of BlackBerry users say they don’t use apps at all
- Androids seem to appeal to both young and old users, with this model being the most popular among those who own a smartphone in the 25-34 age group (36% use an Android), as well as those who are retired and own a smartphone (25% use an Android)