New research is available (as a free download) from Buddy Media looking into the most effective strategies for posting on Facebook employed by companies. The research looked at five key areas:
- Comment Rate — Number of comments as a percentage of fan base.
- ‘Like’ Rate — Number of ‘likes’ as a percentage of fan base.
- Engagement Rate — A combination of the above factoring in fan base size.
- Post Timing (Hour) — Brands that posted outside of normal business hours had 20% higher engagement rates on their posts.
- “Promotional” Keywords — Which keywords are most engaging when running a contest, sweepstakes or other offer?
And their findings were:
- Post Length — Posts between one and 80 characters had, on average, a 27% higher engagement rate than posts with over 80 characters, yet accounted for only 19% of all posts.
- URL Shorteners — Engagement rates are three times higher for posts that used a full-length URL, as opposed to a URL shortener.
- Keywords — Keep it simple. Keywords such as Like, Take, Submit and Watch generate the most ‘Likes’. Keywords such as Post, Comment, Tell Us, Check produce the most ‘Comments’.
The full report can be downloaded for free by following the source link below.
Source: Buddy media — Strategies For Effective Facebook Wall Posts