A 2010 survey by Manpower (pdf link) found 75% of companies do not have a formal policy for employees on the appropriate use of social networking sites in work and a new blog post by Brian Solis provides tips on how businesses can develop a social media strategy for their employees.
Amongst Brian’s suggestions are:
- Training for those people working on the company’s social media communications.
- Reminders of the responsibilities, and opportunities, that social media provides.
- Establish policies and guidelines.