Viewing video is one of the most popular activities online, with Cisco predicting 90% of all consumer IP traffic will be video content by 2013. For marketeers the challenge is to make the most of the video revolution and use it to create ‘brand noise’.
The Wall carries a blog post by Chris Gorell Barnes discussing social video, and his belief in its power to enhance brand values and bring in consumers. From the article
Working in separate silos both social media and online video can amplify a brands message. However combine the two together and you create something entirely new and innovative.
The article is available from the source link.
Source: The Wall — Social video creates the most noise for brands