Groupon took a traditional direct marketing sales technique, offering discount vouchers, and gave it a shiny new web and social media focussed sheen. The success of Groupon has led to a cottage industry of start-ups trying to serve up their own daily deals; with Venture Capitalists queuing up to throw funding at them, in the hope one of them will become ‘The Next Big Thing’.
Adweek has collated a list of the most prominent ‘baby Groupons’, along with the VC funding they have secured. Each company is trying to find its own niche in the market. The list is available from the source link below.