Global ad spend is predicted to increase by 5.1 per cent in 2011, with online advertising set to show the largest growth, up by 13 per cent. This is according to the latest WARC Consensus Forecast.
The forecast covers the markets of Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, Spain, UK and US, with India showing the largest ad spend increase (17.5 percent). The UK is predicted to enjoy a 3.3 per cent rise in ad spend this year.
The full report is available from the source link.
Source: WARC — Consensus Forecast