As well as helping young men smell better, deodorant brand Lynx is helping friends share their adventures and build ‘streams’ for night’s out that include photos, videos, and updates from Facebook, Twitter, and other social media sites.
The way it works is simple. Start by downloading the app (iPhone and Android versions are available), then, when you know a night out is coming up, create an event and invite your friends. Once your friends accept the invite (and download the app themselves) they can start adding stuff to the event. Afterwards Lynx sends a link to everyone involved so they can view the event stream online.
It sounds similar to a collaborative Memolane, or a Storify where you don’t have to pull in content from friend’s social media updates yourself. At the moment the app is UK only but may be rolled out globally if the trial proves successful.
Source: The Lynx Stream