The key to building customer loyalty is listening to your customers. There’s no point trying to manage customer relationships if you don’t know what it is your customers need.
So says the opening to a Direct Marketing News article about ShopSmart magazine’s Summit on Tips, Scams & Deals, which took place on May 11. The event featured three executives, from customer-focussed companies, discussing how each brand enhances their products and services through studying customer feedback.
Each executive quotes examples of how listening to customers has delivered positive results for their business growth and the full article is available from the source link.
Source: Direct Marketing News — Listen to customer communities to build loyalty