16.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011. That’s according to comScore, who have released their latest research into geolocation services.
The study also found that check-in service users showed a high propensity for mobile media usage, including accessing retail sites and shopping guides, and displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user.
Android users narrowly beat the iPhone crowd as the most active check-in users (36.6% v 33.7%) and the largest age-group to make use of location services such as FourSquare, Gowalla and Facebook Places is the 25 – 34 group (32.5%).
Said comScore senior vice president of mobile, Mark Donovan:
“Although still in their relative infancy, location-based mobile check-in services are seeing rather impressive adoption among smartphone users. The ability to interact with consumers on this micro-local level through special offers, deals and other incentives provides brands with the real-time opportunity to engage consumers through their mobile device.”
More details are available from the source link
Source: comScore — Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device