Mobile phone based customer loyalty programme, LoyalTXT, has launched in the UK; providing retailers, restaurants, salons,spas, and anyone else, the opportunity to offer customers a loyalty scheme through text messaging.
Unlike most loyalty schemes, which rely on consumers carrying cards in their wallets and purses, LoyalTXT uses mobile phone numbers, and an online database, to record people’s in-store transactions and points gathering. Using mobile phones is more convenient for consumers as most people never forget to take their phone with them, unlike loyalty cards which often get put on the table at home to gather dust.
Below is a, rather shakily produced, promotional video for the LoyalTXT service: