To support the launch of Sky Atlantic the satellite TV provider ran a series of outdoor poster advertisements to promote the channel, and specific programmes. Recent research, conducted using Primesight’s Primemobile smartphone app, suggests that the campaign was successful in boosting audience numbers for the TV channel and increasing overall awareness of the launch.
The research involved 350 people and 1/3 stated their awareness of Sky Atlantic was down to the poster campaign, moreover people who saw a poster for ‘Boardwalk Empire’ were 59% more likely to watch the show than those who did not see a billboard advertisement.