Ofcom’s latest research describes how the UK smartphone owners are ‘addicted’ to their hand-held friend, and how teenagers have a tendency to be anti-social in their smartphone usage (but then they are teenagers after all).
The highlights of the report are:
- 27% of adults own a smartphone.
- 47% of teenagers own a smartphone.
- 60% of teenagers admit to being ‘highly addicted’ to their smartphones.
- 81% of smartphone owners keep their mobiles on all the time (even in bed).
- 27% of teens use their smartphones in public lcoations even after being asked to switch it off.
When it comes to downloading and using apps, 47% of adults users have downloaded one to their mobile. Teens are more likely to pay for downloads, with 32% having paid to download a game and 22% having paid for a music based app.
The full report is available from the source link. As well as looking at smartphones, Ofcom’s research also looks into consumption of traditional media (TV is still popular, radio is listened to by 91% of adults) web content.