Wondering if Facebook is the right digital platform for your small business to promote itself on? Marketing Donut has published a posting, by Sarah Orchard, looking at the merits of using Facebook as part of your digital strategy.
The article looks at the areas Facebook can work for companies, and the areas it is less useful. As Sara says in the conclusion:
Learn from the mistakes and experiments of the big corporates – unless you’re selling something that has a feel-good factor about it, you’re probably better off concentrating your efforts on promoting your product or service within business networks and using other marketing tactics such as email and telemarketing.
The full article is available from the source.
Source: Marketing Donut — How effective is Facebook for small businesses?