Daniel Stephenson, senior director for category development at Specific Media, has published an article at UTalkMarketing looking into how real time data can be used for real time analysis by marketers.
The article focuses on three key points when making the best use of real time data:
- Getting the right data.
- Making the right interpretation.
- Delivering the right output.
The full article is available from the source.
Source: UTalkMarketing — Why real time data is such rich data for marketers