London tourist favourite Harrods has launched a Harrods iPhone app to help shoppers find their way through the store and learn more about its history. Mark Briggs, Store Image Director, said:
“We are continuously aiming to offer our customers the optimum level of service through use of new technology. With its useful tools and services, the Harrods app is set to become a vital part of the shopping experience at the store.”
Harrods are following a popular trend of using mobile apps to support and promote their brand image#mce_temp_url#. The purpose of the app isn’t just to help people find their way around the lavish store, but also to act as a way of communicating brand values to those who have never, and possibly may never, get the chance to visit Harrods itself.