Marketing news
Stories from across the marketing landscape. Each one is dated and filed under the platform or discipline it belongs to, so you can jump from the story to the guide.
October 2011
- Facebook likes new ad units — 3 Oct · Display
September 2011
- Google Ads are now +1 — 22 Sep · Display
- Retailers using email to direct consumers to their social sites — 8 Sep · Social networks
August 2011
- Boost email interactivity with social media — 24 Aug · Social media
- How technology has changed TV viewing — 22 Aug · Analytics
- UK viewers watching more commercial TV in 2011 — 15 Aug · TV
- How SME value social media — 11 Aug · Blog
- How marketers can use real time data — 10 Aug · Analytics
- Can Facebook work for the SME sector? — 8 Aug · Facebook
- Generation app. Ofcom describes a nation’s smartphone addiction — 4 Aug · Analytics
- Almost half UK consumers visit website as result of direct mail — 3 Aug · Direct mail
- foursquare launching updated people powered Pages — 2 Aug · Foursquare
July 2011
- Facebook for Business open for, erm, business — 27 Jul · Display
- How do iOS and Android compare in mobile advertising? (infographic) — 26 Jul · Display
- How effective is advertising on Facebook? — 22 Jul · Display
- Why we share online — 18 Jul · Social bookmarking
- o2 Priority Moments launches into the crowded voucher sector — 15 Jul · Facebook
- UK marketing budgets cut for third quarter running — Bellwether survey — 14 Jul · Advertising
- How many downloads should your branded app earn? — 14 Jul · Mobile
- The State of Digital Marketing Report for Q2 2011: Facebook winning, pay-per-click falling — 13 Jul · Bing
- ISBA ready to issue new guidance celebrity Twitter endorsements — 12 Jul · Advertising
- Location-based messaging boost for Fitness First — 11 Jul · Geolocation services
- Owen Hargreaves proves his fitness on YouTube — 8 Jul · Video content
- What would Ogilvy do? — 7 Jul · Advertising
- Marketing Map prints (and various other things) now available — 7 Jul · General marketing
- Twitter buys social analytics company BackType — 6 Jul · Twitter
- Mobile app buyers like playing games — 6 Jul · Mobile
- How HTML5 helps online and mobile display advertisers — 5 Jul · Digital marketing
- Optimising a conference for social media — 4 Jul · Conferences
- A quarter of Brit smartphone users access mobile banking — 4 Jul · Mobile
- Manchester United playing it safe with social media — 1 Jul · Facebook
June 2011
- Have you Linked-In? — 30 Jun · General marketing
- Google wants to help SMEs go mobile — 30 Jun · Google
- The Periodic Table of SEO ranking factors infographic — 29 Jun · SEO
- Second Life’s Facebook mistake — 29 Jun · Facebook
- ‘You’ve got email, why don’t you open it?’ Email stats for 2010 — 28 Jun · Direct marketing
- Why data won’t save us — 28 Jun · Data capture
- The Google+ project. Google tries again with social networks — 28 Jun · Google
- Here’s the latest: Twitter For Newsrooms now online — 28 Jun · Twitter
- FourSquare founder says data is key to success — 27 Jun · Analytics
- Facebook second most visited website in UK, over 50s to blame — 27 Jun · Facebook
- Vanity barcodes encourage creative package design — 24 Jun · Packaging
- Linkedin preps personalised adverts based on user profiles — 24 Jun · Analytics
- Mobile email growing as desktop email shrinks — 23 Jun · Direct marketing
- Microsoft Advertising Exchange launches in UK — 23 Jun · Bing
- How much is your user generated content worth? — 23 Jun · Social media
- Facebook display advert revenues overtake Yahoo! — 21 Jun · Display
- New app for event organisers on the go from Constant Contact — 20 Jun · Event marketing
- Enhanced display network measurement tools from Google — 20 Jun · Display
- o2 Vodafone and Everything Everywhere team up for mobile payments — 17 Jun · Mobile
- Facebook ‘like’ iPad app and HTML5 — 17 Jun · Facebook
- The infographic of infographics — 16 Jun · General marketing
- Here’s the daily deal: Tough times for Groupon and others — Report — 16 Jun · Geolocation services
- 57 per cent of people give up on websites in less than 5 pages — 16 Jun · Website
- McDonald’s TV ad promotes CSR message — 15 Jun · Corporate social responsibility
- How database modelling helps AAA Western New York increase membership — 15 Jun · Analytics
- How much time should be spent on telemarketing? — 14 Jun · Telemarketing
- Google’s plans for Admeld — 14 Jun · Display
- Print ads that don’t just sit there — 13 Jun · Magazine
- Number of mobile display advertisers doubles in two years — 8 Jun · Advertising
- FT web app shows you don’t need to use the App Store — 7 Jun · Digital marketing
- Bailey childhood report — the impact for marketers — 7 Jun · Billboard
- 10 per cent of web traffic comes from sharing, Facebook the clear winner — 7 Jun · Facebook
- ‘Jobless Paddy’ hopes for luck of the Irish with Dublin billboard campaign — 6 Jun · Billboard
- Google buys PostRank — 6 Jun · Advertising
- Two-thirds of FTSE 100 use social media, Twitter for preference — 3 Jun · Facebook
- Twitter updates search and adds photo uploads — 2 Jun · Twitter
- Mobile e-commerce how to shop, how to pay, infographic — 2 Jun · Geolocation services
- Sponsors respond to FIFA accusations — 1 Jun · Event marketing
- Poor data and data protection lead to one sixth of all charity complaints — 1 Jun · Auditing
- 17 per cent of UK households use mobile broadband — 1 Jun · Mobile
May 2011
- Social media landscape 2011 — The infographic — 31 May · Blog
- Outdoor advertising boost Sky Atlantic viewing — 31 May · Billboard
- 5.7 billion YouTube channels and nothing on — 31 May · Video content
- How online activity generates sales leads and boosts web traffic — 27 May · Blog
- Google wallet launches. Cash to be replaced with taps and waves — 27 May · Google
- Do you wear a black hat when doing the Google dance? — 26 May · SEO
- 101 adventures in Facebook commerce — 26 May · Facebook
- Using Corporate Social Responsibility to build customer loyalty — 25 May · Corporate social responsibility
- Understanding the different motivations for virtual and in-person events — 25 May · Virtual
- Twitter takes Tweetdeck — 24 May · Twitter
- frooly frees local traders to join the big boys online — 24 May · Ecommerce
- Coming first isn’t always best for Google advertisers — 23 May · Advertising
- Android leading smartphone adverts. Apple leading mobile device revenue — 23 May · Advertising
- Adobe SearchCenter+ updated. Now double-plus-good — 23 May · Pay per click
- When AIM was Facebook. A cautionary tale — 20 May · Facebook
- Google globalises social search — 20 May · Google
- Free for all hurts us all — 20 May · Digital marketing
- Contactless payment from Orange and Barclays now available — 20 May · Mobile
- o2 mobile wallet coming, Wave Crest, FIS, Intelligent Environments and Visa all lending a hand — 19 May · Mobile
- The new Marketing Map now available — 19 May · Marketing map
- Eventbrite powering up to take on the Ticketmaster goliath — 19 May · Event marketing
- Door drop marketing spend rises in 2010 — 19 May · Direct mail
- Sponsored tweets don’t work for SMEs — 18 May · Advertising
- Order online collect in-store popular with Boots customers — 18 May · Membership clubs
- Harrods launch iPhone app — 18 May · Mobile
- Demographic infographic for social media — 18 May · Facebook
- LoyalTXT mobile customer loyalty programme coming to the UK — 17 May · Membership clubs
- Google Think Insights provides digital marketing resources — 17 May · Data mining
- UK Search Engine Marketing Benchmark Report now available — 16 May · Google
- Facebook’s new ad platform — What to expect — 16 May · Advertising
- Branded domain names coming. Companies expecting to pay big bucks for them — 16 May · Digital marketing
- 10 Fantastic social media campaign videos — 14 May · Social media
- Who’s checking in? — 13 May · Facebook
- Build loyalty by listening to customers — 13 May · Relationship marketing
- Ben & Jerry’s Fair Tweets for Fair Trade — 13 May · Public relations
- Yelp’s international traffic doubles, moves to Spain to celebrate — 12 May · Geolocation services
- Twitter launches new mobile web app — 12 May · Twitter
- Successfully launching new products — 12 May · Point of sale
- Social media tips for PR people — 12 May · Public relations
- Google Places API now open to all — 11 May · Geolocation services
- Enhancing the in-store experience with QR codes — 11 May · Point of sale
- Discount ticket site launched by Live Nation and Groupon — 11 May · Geolocation services
- Microsoft buys Skype for $8.5bn — 10 May · Skype
- How UK cinema led the way in mobile vouchers — 10 May · Cinema
- Royal Mail combines smartphones with direct mail to create new marketing opportunities — 9 May · Database marketing
- Pepsi preps social vending machine — 9 May · SMS
- Mobile marketing: Coupons and vouchers. Whitepaper available — 9 May · Vouchers
- Lynx links friends with social app — 6 May · Facebook
- Global ad spend on the increase — 6 May · Advertising
- What is social media’s impact on online retail? (‘little’ according to one report) — 5 May · Pay per click
- Social media ad spend to reach $8.3 million in 2015 — 5 May · Advertising
- o2 Media and Co-op join up for location based marketing — 4 May · Geolocation services
- iPad ‘valuable market’ say News International — 4 May · Mobile
- Delicious acquired by YouTube founders — 4 May · Social bookmarking
- VCs chasing explosion of baby Groupons — 3 May · Digital marketing
- Create brand noise with social video — 3 May · Social media
April 2011
- Playstation Network hacked — Sony advice — 27 Apr · Social networks
- Improve your live events with social media — 26 Apr · Event marketing
- Youths would miss mobile phones more than TV — 21 Apr · Digital marketing
- The Marketing Map Easter email — 21 Apr · Email
- How watching the Royal Wedding no longer means siting in front of the TV — 21 Apr · Social networks
- Sara Lee trials social sharing discount vouchers — 20 Apr · Vouchers
- Independent publishers launch Saturday i — 20 Apr · Newspaper
- Facebook Studio launches — 20 Apr · Facebook
- The value of being on LinkedIn (infographic) — 19 Apr · LinkedIn
- Mobile advertising spend to increase in 2011 — 19 Apr · Advertising
- Is sponsorship right for online brands? — 19 Apr · Sponsorship
- Facebook expanding trial of real-time ad targeting — 19 Apr · Advertising
- What is the multimedia contact centre? — 18 Apr · Customer service
- SME benefit most from social media — Study — 18 Apr · Social media
- How not to market on Facebook — 15 Apr · Facebook
- Going cocoa over QR codes — 15 Apr · QR codes
- Walking Dead billboard not best placed outside funeral parlour — 14 Apr · Billboard
- Internet Advertising Bureau unveils mobile adserving directory — 14 Apr · Advertising
- Marks and Spencer offer charity Foursquare promotion — 13 Apr · Foursquare
- Google finds a new Place for Hotpot — 13 Apr · Geolocation services
- Experian Hitwise reports Bing.com searches increase 5 percent in February 2011 — 13 Apr · Bing
- Will Radioplayer be the leading one-stop-shop? — 12 Apr · Radio
- Google’s new search algorithm goes global — 12 Apr · Google
- 2010 Virtual Events Stats — Infographic — 11 Apr · Virtual
- Ten tips for improving customer retention — 8 Apr · Relationship marketing
- How to develop a social media strategy for your business — 8 Apr · Social media
- ‘Strategies For Effective Facebook Wall Posts’ — new report available — 7 Apr · Facebook
- Ticketscript launch unique Facebook ticketshop — 6 Apr · Event marketing
- The lost opportunities of abandonded shopping — 6 Apr · Ecommerce
- Brands turn to CRM collaboration tools — 6 Apr · Database marketing
- Twitter updates search options. People find new people. — 5 Apr · Social networks
- One-third of Brits now have a smartphone — 5 Apr · Mobile
- Meet Birmingham looking to find out how events of the future will look — 5 Apr · Event marketing
- 70%-80% lift in engagement with iAds — Absolute Radio boss — 5 Apr · Advertising
- Slowdown expected in the TV ad market — 4 Apr · TV
- Direct mail top performing platform in Q4 2010 — 4 Apr · Direct mail
March 2011
- Sky creates 500 jobs at Sheffield Digital Campus — 7 Mar · Customer service
- It’s not just Charlie Sheen who is #winning — 4 Mar · Social networks
- Heinz using Facebook to launch new ketchup — 4 Mar · Facebook